Our Commitment to Your Privacy
At Landmark Homes (Calgary) Inc., we value your business and respect your right
to privacy. We want you to feel secure about any private information that you provide
to us, and have therefore outlined our Privacy Policy below.
This Privacy Statement has been adopted by Landmark Homes (Calgary) Inc. in order
to demonstrate our commitment to the protection of individual privacy. The following
discloses the personal information collection, use and disclosure practices of Landmark
Homes (Calgary) Inc.
For the purposes of this Statement, "personal information" means information that
is personally identifiable to individuals. "Non-identifiable information" means
information that cannot be associated with or traced back to specific individuals
with any certainty.
How and when Landmark collects personal information
1. Landmark Homes (Calgary) Inc. collects personal information from individuals
on a voluntary basis through surveys, contest entry forms, registration forms, questionnaires
and transaction documents both online and offline. The personal information includes
contact information (for example, name, mailing address, e-mail address, telephone
number), demographic information, household information, preference information
and transaction-related information.
Use of personal information by Landmark
2. Landmark Homes (Calgary) Inc. uses personal information that it collects for
the following:
- To communicate with individuals
- To understand individual needs
- To promote and offer products, services and special offers that meet individual
needs or that might be of interest to individuals based on information provided
and approved by Landmark.
- To provide individuals with products or services that are requested or that is part
of Landmark's ongoing service with it's customers
- To conduct, process and complete transactions with Landmark customers
The information also enables us to develop and customize our products and services
to better meet the needs and preferences of customers. Landmark may, from time to
time, contact individuals by electronic format, regular mail or telephone for any
of the purposes set out above.
Disclosure of personal information by Landmark
3. Landmark Homes (Calgary) Inc. does not sell, rent or trade personal information
that it collects. Landmark will not knowingly disclose personal information to any
third parties except in the following circumstances:
- When Landmark has received consent to do so or under limited circumstances specifically
described at such time as personal information is collected;
- When Landmark, in good faith, believes the law permits or requires such disclosure;
- To affiliated and associated companies within the Landmark Group of Builders and
only for the purposes described in paragraph 2 above. These affiliated and associated
companies and their respective employees are restricted from using the personal
information for any other purpose other than as described in paragraph 2 above.
- To its agents, professional advisors, promotional and marketing agencies, and to
any other Third Parties in order to complete transactions, to process data and to
service customers. These Third Parties and their respective employees are only provided
with such personal information as is necessary to perform the services for which
they have been contracted and are restricted from using the personal information
for any other purpose other than as described in paragraph 2 above.
- In the event of the sale of Landmark, personal information may be one of the transferred
business assets.
Retention of personal information by Landmark Homes (Calgary) Inc.
4. At such time as personal information is no longer required for the purposes stated
in this Privacy Statement or other statutory requirements, such personal information
will be made anonymous or destroyed.
Collection, use and disclosure of non-identifiable information
5. Landmark Homes (Calgary) Inc. collects and uses Non-Identifiable Information
to assess the effectiveness of web site content and traffic. This allows Landmark
to improve the quality of visits to web sites managed by it by streamlining visitors'
ability to navigate these sites and developing featured programs and content that
will be of interest to visitors. Aggregate non-identifiable information is used
to perform statistical analyses of the collective characteristics and behaviour
of individuals, and to measure demographics and interests.
6. Landmark also uses aggregate non-identifiable information it collects to inform
its current and prospective sponsors and advertisers about the number of visits
to its web sites, the demographic characteristics of these visitors and the number
of times visitors have viewed and "clicked" on their advertisement(s). Landmark
also discloses to advertisers the overall demographics available regarding visitors
who "clicked" on their advertisement. Aggregate non-identifiable information may
be used to describe Landmark services and products to third parties such as prospective
business partners and financial institutions. In any of these circumstances, only
non-identifiable information in an aggregate form and not personal information is
disclosed.
Web sites operated by third parties
7. Web sites operated by Landmark may contain links to other web sites that may
collect personal information. This Statement does not extend to the data collection,
disclosure, use and retention practices of such third parties and Landmark does
not assume any responsibility for the privacy practices, policies or actions of
such third parties. Individuals should read the privacy policies of such third parties,
and make an informed decision whether or not to visit such web sites and/or provide
personal information to such third parties based upon their privacy practices and
individual discretion.
Safeguarding personal information
8. Landmark Homes (Calgary) Inc. has taken measures to protect the security and
confidentiality of personal information as are appropriate in the circumstances.
Personal information is stored in confidential databases and locations in the Greater
Calgary Area. These sites have appropriate security measures in place to protect
against the loss, misuse and alteration of personal information under the care and
control of Landmark. Any information transmitted via the Internet, however, may
be intercepted by third parties. Landmark does not assume any liability for interception,
alteration or misuse of information transmitted over the Internet. Landmark employees
are restricted from using and disclosing personal information collected by Landmark
other than in accordance with this Statement.
Accessing personal information
9. Individuals have the right to access, verify and correct or amend all of their
personal information collected by Landmark Homes (Calgary) Inc. Landmark believes
that it is imperative that personal information be as accurate, complete and up
to date as is necessary for the purposes for which it is collected. Accordingly,
to help Landmark keep personal information as current as possible, Landmark encourages
individuals to amend inaccuracies and make corrections in their personal information
collected by Landmark as often as necessary. To access verify and correct or amend
personal information, please send an email to the Privacy Officer at Landmark at
privacy@landmarkgroup.ca or call at 780-436-5959.
How to File a Complaint
10. To file a complaint with Landmark concerning the collection, use and/or disclosure
of personal information, please send an email to the Privacy Officer at Landmark
at privacy@landmarkgroup.ca or call at 780-436-5959. All complaints will be investigated
by the Landmark Privacy Officer as soon as is practical in the circumstances. Individuals
will be notified of the outcome of the investigation of complaints clearly and promptly
and will be notified of any relevant steps taken or to be taken as a result of a
complaint.
The choice to provide personal information or to receive certain information and
promotional materials
11. Individuals always have the choice whether or not they wish to supply Landmark
Homes (Calgary) Inc. with personal information. Individuals wishing to "opt-out"
of receiving certain informational and promotional materials from Landmark or who
otherwise object to the collection, use and disclosure policies as provided under
this Privacy Statement, are asked to contact the Privacy Officer at Landmark by
email at privacy@landmarkgroup.ca or call 780-436-5959 (Edmonton head office).
Comments and questions
12. Any comments or questions about this Statement, should be addressed to Landmark
Homes (Calgary) Inc. as follows:
By mail:
Landmark Homes (Calgary) Inc.
757 – 57th Avenue NE
Calgary, AB
T2E 8W6
By email:
privacy@landmarkgroup.ca
By phone:
780-436-5959 (Edmonton head office)
Effective date of Statement
13.This Statement has been adopted by Landmark as of February 6, 2004. Revisions
to the Statement will be posted on www.landmarkmasterbuilder.com as soon as practical.